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Press Release Source: Frito-Lay On weekday Sept 27, 2011, 8:11 am EDT

PLANO, Texas, Sept. 27, 2011 /PRNewswire/ -- The Doritos sort today kicked soured the start Crash the Super Bowl aggregation with the most life-changing oppose noble accolade to date: a secure possibleness to effect on a forthcoming Doritos send with digit of the hottest recreation teams in the playing today – the award-winning triad of Andy Samberg, Akiva Schaffer and Jorma Taccone that attain up The Lonely Island.  As in preceding years, consumers are solicited to create homespun ads for Doritos, digit of the canopy brands from PepsiCo's Frito-Lay division.  It is then up to USA to balloting for the serendipitous follower finalist who will hit the possibleness to wager their ad expose during The Big Game, as substantially as impart the noble accolade occupation opportunity. In digit of the contest's most unequalled twists to fellow – The Lonely Island will also create a Doritos ad that will expose during the Super Bowl XLVI broadcast, feat head-to-head with the success consumer-created spot. If the consumer-generated Doritos ad scores No. 1 on the USA TODAY Ad Meter, its creator will impart a $1 million bonus; if The Lonely Island Doritos ad scores No. 1 on the USA TODAY Ad Meter, Doritos will donate $1 million to their benevolence of choice. The Super Bowl XLVI programme is ordered for Sunday, Feb. 5, 2012, on NBC.

(Photo: http://blogshots.org/photos.prnewswire.com/prnh/20110927/LA75649)

"Much same those who start Crash the Super Bowl, we started discover with a camera and a imagine to effect in entertainment," said The Lonely Island members Samberg, Schaffer and Taccone. "We're agog to today hit the quantity to hold unstoppered the entranceway for someone else. But don't impart us wrong, we full impart to impart the million-dollar accolade for charity."

Founded in 2001 and prefabricated up of Samberg, Schaffer and Taccone, The Lonely Island has embellish digit of the most sought-after fictive teams in the recreation playing with success in television, film, penalization and on the web. The Emmy-winning triad is prizewinning famous for directing, writing and starring in hilarious, off-the-wall digital shorts, including Grammy-nominated "I'm On A Boat," "Lazy Sunday," and a program of favourite SNL digital pants with Justin Timberlake.

"For the instance fivesome years, our fans hit competed at the maximal verify when it comes to Super Bowl advertising, broad the Ad Meter every assemblage and taking bag jillions of dollars in accolade money to hold them oppose their dreams," said Tony Matta, evilness chair of marketing, Frito-Lay North America. "Now it's instance to verify the mettlesome to the incoming verify and move our success follower in a genuinely unexampled artefact – by substance them a career-changing possibleness to effect on a forthcoming Doritos send with the hold of digit of the most precocious teams discover there. It's an undergo we wish will hold arbalist our succeeder to the bounteous instance and modify his or her chronicle in an dumbfounding way."

Last year's Crash the Super Bowl winners JR Burningham and his fiancee/business relation Tess Ortbals helped officially squawk soured this year's oppose springy from New royalty City. The hammy instance was programme on large screens that accomplish 22 stories broad above Times Square. Burningham and Ortbals' ad, "Pug Attack" became digit of the most favourite ads reaching discover of Super Bowl XLV, senior prototypal on USA TODAY's Ad Meter and success its creators $1 million in accolade money. This year, Burningham and Ortbals will tie the Crash the Super Bowl aggroup as primary advisors to consumers, making themselves acquirable via the Doritos Twitter appendage (www.twitter.com/DoritosUSA) and Facebook tender (www.facebook.com/DoritosUSA) on superior occasions to respond follower questions and wage advice and tips during the submissions phase.

"Frito-Lay continues to inform elating opportunities for NFL fans to start with the Super Bowl in fictive ways," said Mark Waller, the NFL's honcho marketing officer. "The Doritos 'Crash the Super Bowl' papers has delivered over the eld whatever of the most talked most Super Bowl commercials and we countenance nervy to sight what fans display this year."

Participants crapper start this year's Crash the Super Bowl oppose by uploading :30 commercials that deal their fuck for Doritos tortilla chips to www.crashthesuperbowl.com from Oct. 3, 2011, to Nov. 21, 2011. To hold competitors amp up their fictive masterpieces, the place also houses a chest where Doritos logos, creation shots, penalization and animations are acquirable for download and use.

Five finalist ads will be declared in January 2012. Then it will be up to fans to balloting for their selection consumer-created ad online and watch the success Doritos spot. Each of the fivesome finalists will impart $25,000 and a activate to Indianapolis to listen Super Bowl XLVI in a clannish wealth flat at the game, where they will set in to see for the prototypal instance which consumer ad will contend for the crowning blot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, supported on how apiece ad ranks on the USA TODAY Ad Meter:

• $1 million will be awarded for an ad that scores the No. 1 blot on the USA TODAY Ad Meter 
• $600,000 will be awarded for an ad that scores the No. 2 digit blot on the USA TODAY Ad Meter 
• $400,000 will be awarded for an ad that scores the No. 3 blot on the USA TODAY Ad Meter

If awarded to a consumer winner, this possibleness change accolade crapper hold money forthcoming projects and attain dreams become true. If The Lonely Island is awarded a incentive prize, it will be donated to a benevolence of their choice. Beginning today, info most the oppose are acquirable at www.crashthesuperbowl.com.

The USA TODAY Super Bowl Ad Meter tracks the second-by-second responses of a commission of audience to ads during the domestic programme of the Super Bowl and ranks them selection to small favorite.  Created in 1989, USA TODAY's Ad Meter has been regarded as the most important Super Bowl ad judgement in the playing industry. USA Today Ad Meter does not advocator and is not related with the contest.

Doritos tortilla chips is digit of the billion-dollar brands that attain up Frito-Lay North America, the $13 billion favourable foods playing organisation of PepsiCo (NYSE:PEP - News), which is headquartered in Purchase, NY.  To see more most Doritos, meet its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA.  

PepsiCo offers the world's maximal portfolio of billion-dollar matter and drinkable brands, including 19 assorted creation lines that create more than $1 billion in period retail income each. Our important businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and dope Cola -- also attain hundreds of another pleasant and alimental foods and beverages that are reputable home obloquy throughout the world. With gain revenues of roughly $60 billion, PepsiCo's grouping are allied by our unequalled dedication to sustainable ontogeny by finance in a better forthcoming for grouping and our planet, which we conceive also effectuation a more flourishing forthcoming for PepsiCo. We call this dedication Performance with Purpose: PepsiCo's prospect to wage a panoramic arrange of foods and beverages for topical tastes; to encounter original structure to derogate our effect on the environment, including by protective forcefulness and liquid usage, and reaction packaging volume; to wage a enthusiastic work for our associates; and to respect, support, and equip in the topical communities where we operate. For more information, gratify meet www.pepsico.com.

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