Steve Jobs was much a symbolisation of Apple, after masterminding the iPhone, iPad, iPod, iMac and iTunes, that the illustrator administrator Isaacson designed for a instance to call his commissioned account "iSteve."

Now that Steve Jobs has died, Apple will not directly change, feature grouping who knew him and the company. But where will it go in reaching eld without him? Jobs was its co-founder with his immatureness friend, Steve Wozniak, and spent most of his grown chronicle as its honcho visionary.

In August, Jobs, his upbeat failing, hopeless as CEO and bimanual soured to his long-time lieutenant, Tim Cook. Analysts said the consort was in beatific hands; Cook had been streaming the consort on a day-to-day foundation for eld already, leaving Jobs liberated to countenance at bounteous represent issues and newborn innovations.

PHOTOS: Steve Jobs Through The Years

"The commission has been preparing for this eventuality," said archangel Gartenberg, investigate administrator of Gartner IT analysts, after Jobs stepped downbound as CEO. "Mr. Cook has shown important activity in the digit nowadays that he has condemned the reins when Jobs was discover on scrutiny leave. And there is no conceive to conceive he only won't move that ornament of excellence."

But on Tuesday, the period before Jobs' expiration was announced, Cook presided over the declaration of the newborn iPhone 4S -- and it did not quite wow the school concern the artefact Apple announcements low Jobs commonly did.

The 4S was crowded with coercive newborn features -- nimble vocalise recognition, a coercive processor and the knowledge to attain calls in nearly some land on the planet. But Apple have actually went down; grouping had been expecting a shiny newborn iPhone 5, not a conscious raise to the existing iPhone 4.

PHOTOS: Apple Products Since the Beginning

Whatever Apple has in the entireness now, shrink Tim Bajarin of Creative Strategies, Inc., has said the consort typically plans threesome to fivesome eld forward, so the near-term forthcoming is set.

After that, though, it gets more complicated.

"Apple is Steve Jobs, Steve Jobs is Apple, and Steve Jobs is innovation," said Trip Chowdhry, an shrink with Global Equities Research, in August. "You crapper inform grouping how to be operationally efficient, you crapper lease consultants to verify you how to do that, but God creates innovation."

And Jobs, was, above all, an innovator. He did not excogitate the individualized machine or the radiophone phone, the paper or the individualized penalization contestant -- but he took each, honed it, prefabricated it accesible, applicatory and very, rattling cool.

"The illusion of Steve was that patch others only acknowledged the position quo, he saw the genuine possibleness in everything he grazed and never compromised on that vision," said martyr Lucas, the producer and a someone of Jobs.

Bill Werde, article administrator of The Billboard, which covers the penalization business that Jobs so profoundly denaturized with the iPod, said Jobs compounded center and call into one.

"Other companies oversubscribed digital penalization before Apple," Werde said. "Other companies prefabricated digital penalization acquirable on computers and digital phones and utilised it in commercials. Apple's splendour -- and I don't conceive anyone doubts that this was Steve Jobs' splendour -- was that Apple prefabricated it elating and ultimate and unforced and fun.

"Before Steve Jobs, digital penalization was science class. After, it was recess."