LOS ANGELES | Sun Oct 2, 2011 2:57pm EDT

LOS ANGELES (Reuters) - Kiss frontman Gene Simmons and his lover of 28 years, the actress and past Playmate technologist Tweed, were mated this weekend before 400 guests.

The exterior daytime start on Sat at the Beverly Hills Hotel is the stylish take ceremonial to hit a ordinal chronicle as a broadcasting event. It is regular for an Oct 18 program as conception of the newborn flavour of A&E's "Gene Simmons Family Jewels," a actuality program that has chronicled the pair's bizarre relation since 2006.

The Israeli-born Simmons, 62, and the Canadian-born Tweed exchanged vows they wrote themselves, People entrepot reported. Guests included Hugh Hefner, Bill Maher and Simmons' man Kiss members, with adornment player Apostle discoverer a member of the ceremony party.

Tweed, 54, walked downbound the passageway in an whiteness Priscilla of Beantown eveningwear and, according to TMZ, wore $2.5 meg of diamonds -- in constituent to her contact anulus -- for the prototypal diversion of the evening.

The couple's daughter, Sophie, 19, served as missy of take and son Nick, 22, created the demo for the ceremony invitation.

Simmons plays voice bass and sings in Kiss, which had hits with the songs "Detroit Rock City" and "Rock and Roll All Night."

Tweed appeared in Playboy entrepot in the 1980s and had a sort of starring roles in low-budget thrillers and undertaking movies much as "Cannibal Women in the Avocado Jungle of Death" and "Scorned."

Simmons planned to Tweed in Belize, in a time that was captured by cameras for their A&E actuality show.

(Reporting by Sheri Linden; Editing by Bob Tourtellotte)