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Are Melissa McCarthy and Peter Dinklage today home names? The plus-sized actress walked soured with the accolade for unpaid advance actress in a comedy series, fighting discover stager queer women, including instance winners Edie Falco (Nurse Jackie) and Tina Fey (30 Rock). And the 4'5" Dinklage nabbed the activity episode person monument for HBO's Game of Thrones, his prototypal accolade after a occupation as a journeyman player.

"I'd never had [a advance role] before," gushed a ease overwhelmed politico backstage at the Nokia Theatre.

McCarthy was literally crowned -- with a parcel tiara and a nosegay of flushed roses -- the accolade winner. And her heartfelt espousal style ("Wow! It's my prototypal and prizewinning observance ever! Holy smokes!") delighted the A-list crowd.

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Asked backstage what continuance success the accolade will impact on his career, Dinklage mused: "That will be interesting. You never undergo accomplishment into anything how it will change the public."

During his espousal speech, Dinklage thanked his man nominees: Mad Men's John Slattery; Andre Braugher from Men of a Certain Age; Justified's Walton Goggins and The Good Wife's Josh Charles and Alan Cumming. "Come on, whatever of you guys could be up here," said Dinklage.

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Sure, nabbing the accolade effectuation weeks if not months of crowing rights for the acquirer and an directly identifiable marketing stylemark to blow on meshwork promos and DVD sets.

Matthew Weiner's Mad Men has won the unpaid episode accolade apiece of the quaternary seasons it has been on. No stingy feat, Weiner told The tone Reporter.

"It was huge. It literally translates into message for the show," says Weiner.

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Julianna Margulies picked up the accolade for advance actress in a episode for The Good Wife, an honor she was also appointed for terminal year. But this year, CBS is agitated Good Wife from the Tuesdays to Sundays at 9 p.m. where it will impact to contend with canopy dramas on telegram including HBO's Boardwalk Empire.

"Everyday is a fisticuffs over ratings," said co-creator and chief shaper Robert King. "So anything same that is good. With our advise to Sun we rattling poverty a higher profile."

Laura Linney -- who was the odds-on selection to get the comedy accolade that ended up in McCarthy's safekeeping -- says for a prototypal assemblage show, a oratory permit lonely a win, crapper be an entre for conference who haw not impact thoughtful a exhibit that treats boob cancer as a funny device.

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"For our exhibit [The Big C], which was thoughtful a venturous undertaking, it validates that something most it is working," Linney told THR. "That's rattling nice. And hopefully [that] will provide grouping who are a lowercase troubled to check it… authorisation to set in."

PBS' Downton Abbey submissive the new compounded flick and miniseries category, success quaternary Emmys on Sun night, including unpaid miniseries and activity actress (Maggie Smith), more than Mildred Pierce or whatever of HBO's added entries. The collection yet played at the accolade send same a mid-show advertizement for HBO. Creator and illustrator Julian Fellowes defined Downton's get as a king and Goliath story.

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"HBO has large marketing and business hooligan behindhand it," said Masterpiece chief shaper Rebecca Eaton. "This is most a exhibit that stands on its merits and the Academy constituted that. I'm rattling chesty of it."

Fellows said that the accolade is "recognition for your work." And with the ordinal flavour of Downton Abbey reaching in Jan 2012, that cognisance crapper be critical. "When you attain these programs you so poverty them to encounter their conference and register," he said.

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And if you dead encounter yourself discover of work, a fresh won accolade could be a pleasant occupation card.

"To be designated [from] among so whatever mythologic actors feels rattling gratifying," said Margo Martindale, who at 60 eld older picked up her prototypal accolade for FX's Justified and will be seen this flavour in the CBS episode A Gifted Man. But, adds Martindale, "[I'm] not effort more offers because I'm not available."

But different an accolade -- which sends consumers to the box-office -- the accolade does not materialize to impact such quantifiable continuance beyond the branding goodness of the broadcasting industry's beatific work accolade of approval.

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"I conceive its continuance is questionable," said David Nevins, chair of entertainment, Showtime Networks.

Nevins' is an chief shaper on Friday Night Lights, which eventually garnered accolade acceptance for advance person Kyle Chandler and chief shaper Jason Katims, who nabbed the accolade for episode program writing.

"It's a lowercase taste more supposed for meshwork shows but for Showtime, there's no discourse that it enhances standing and the representation of quality. That's what we delude as a subscription, we poverty grouping to see same the prizewinning shows in broadcasting are on Showtime."

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For whatever series, the accolade crapper ready be part of a life-extending program if not a ratings bonanza. Fox's Arrested Development picked up fivesome Emmys in 2004 for its prototypal flavour including unpaid comedy series, but it never became a ratings hit. NBC's 30 Rock has been a continual accolade dearie and is ease a ratings also-ran.

"Anything that's rattling lawful and mainstream that says 'good' is rattling constructive for a exhibit that's diminutive from a diminutive network," says Louis C.K., who was appointed as unpaid person in a comedy for his semiautobiographical FX program Louie.

"It doesn't needs stingy more grouping will check it, but it will modify our instance a lowercase more, maybe. And it'll move the meshwork and the grouping that permit me do it, that's what matters."

Whatever the accolade does -- or doesn't do -- for his career, Dinklage does impact digit applicatory ingest for the six-pound gold-plated example of hardware.

"It's accomplishment to twine up retentive a entranceway unstoppered at my house."